Selection of the Brand

Today, we were talking about brands and choose one of them for our assessment.
From selected 16 names we have to choose one:

• Illamasqua
• Bobi Brown
• YSL
• Laura Mercier
• Christian Dior
• Revlon
• Ellis Faas
• Chanel
• Tom Ford
• Givenchy
• Shiseido
• Charlotte Tilbury
• Mac
• Lancome
• Max Factor
• Nars

So, let's talk about first Illamasqua  

A relatively new British brand launch in November 2008 by Julian Kynaston, who without any previous experience in the world make-up. Illamasqua - a combination of illusion and masquerade, the product of a heady mix of influences. Its roots stem from the dark and illicit 1920's club scene and combines a rich heritage in the manufacture of make-up for film and theatre.

Chesters, A. (2011). A brief history of Illamasqua. [online] the Guardian. Available at: http://www.theguardian.com/fashion/fashion-blog/2011/nov/28/brief-history-of-illamasqua [Accessed 27 Apr. 2016].

Bobbi Brown -  is an American professional makeup artist and the founder of Bobbi Brown Cosmetics. Brown has written eight books about makeup and beauty.

Bridal Hair & makeup Artist London - Veronika Tang. (2014). Rose Gold for Hair. Gold Makeup. Wedding jewellery.Brides.. [online] Available at: http://bridalbyvee.com/wearing-gold/ [Accessed 27 Apr. 2016].

Yves Saint Laurent - is a luxury fashion house founded by Yves Saint Laurent and his partner Pierre Berge in 1961.

POPSUGAR Beauty UK. (2013). YSL Goes Bow Beautilicious. [online] Available at: http://www.popsugar.co.uk/beauty/YSL-Beauty-Holiday-2008-Christmas-Bow-Collection-2492917 [Accessed 27 Apr. 2016].

Laura Mercier - known for her speciality of creating the flawless face, she is a world-renowned makeup artist and creator of Laura Mercier Cosmetics launched in 1996.

Pinterest. (2016). Laura Mercier Chrome Extravagance for Fall 2015. [online] Available at: https://www.pinterest.com/pin/175077504241319354/ [Accessed 27 Apr. 2016].

 Dior-  Europen, the luxury good company, founded by Christian Dior in December 1946.

   

                                  Brownthomas.com. (2016). Glowing Gardens - Spring Look 2016 at Brown Thomas. [online] Available at: http://www.brownthomas.com/dior/glowing-gardens-spring-look-2016/icat/diorspringlook?setpagenum= [Accessed 27 Apr. 2016].

Revlon -  is an American beauty brand founded in late 1931 by Joseph&Charles Revson and chemist Charles Lachman 

Yahoo.com. (2014). It’s On: Revlon Debuts A Brand New Look. [online] Available at: https://www.yahoo.com/beauty/its-on-revlon-debuts-a-brand-new-look-revlon-102911179683.html [Accessed 27 Apr. 2016].

Ellis Faas-  is a luxury European make-up products founded in 2009 

the sparkle of light. (2014). Ellis Faas • Hot Lips L402 • Review. [online] Available at: https://sparkleoflight.wordpress.com/2014/09/28/ellis-faas-%E2%80%A2-hot-lips-l402-%E2%80%A2-review/ [Accessed 27 Apr. 2016].

Chanel-  is a French luxury company established in 1909 by Coco Chanel- Gabrielle Bonheur Chanel

Makeup4all.com. (2016). Chanel Summertime de Chanel Makeup Collection for Summer 2012 | MakeUp4All. [online] Available at: http://www.makeup4all.com/chanel-summertime-de-chanel-makeup-collection-for-summer-2012/ [Accessed 27 Apr. 2016].

Tom Ford-  is an American luxury brand founded in 2004, first collection in 2005

Perfumeshrine.blogspot.co.uk. (2011). Perfume Shrine: Tom Ford Violet Blonde, Jasmin Rouge and Santal Blush: new fragrances & initial previews. [online] Available at: http://perfumeshrine.blogspot.co.uk/2011/08/tom-ford-violet-blonde-jasmin-rouge-and.html [Accessed 27 Apr. 2016].

Givenchy- is a French luxury brand founded in 1952 by designer Hubert de Givenchy

Debenhams.ie. (2016). Givenchy - Beauty | Debenhams. [online] Available at: http://www.debenhams.ie/beauty/givenchy [Accessed 27 Apr. 2016].

Shiseido-  is a Japanese multinational personal care company founded by Arinobu Fukuhara in 1872 in Tokyo

Shiseidogroup.com. (2016). Shiseido group website. [online] Available at: http://www.shiseidogroup.com/ [Accessed 27 Apr. 2016].

 Charlotte Tilbury - British make-up artist who launched her beauty products in September 2013

Tommy Beauty Pro. (2013). Charlotte Tilbury Cosmetics. [online] Available at: https://tommybeautypro.wordpress.com/2013/11/06/charlotte-tilbury-cosmetics/ [Accessed 27 Apr. 2016].

Mac-  was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale. The first shop U.S Mac store opened in 1991, in New York 

Mumbai, M. (2016). MAC Cosmetics Opens its 5th Store in Mumbai. [online] Makeupandbeauty.com. Available at: http://makeupandbeauty.com/mac-cosmetics-opens-5th-store-mumbai/ [Accessed 27 Apr. 2016].

Lancome -   is a French luxury perfumes and cosmetics house that distributes product internationally. Lancome is part of the L'Oreal luxury products division, which is it parent company and offers skin care, fragrances and make-up at higher end prices.

Pinterest. (2016). Lancome From Paris with Love Spring 2016 Collection – Beauty Trends and Latest Makeup Collections. [online] Available at: https://www.pinterest.com/pin/46795283606446079/ [Accessed 27 Apr. 2016].

Max Factor-  Maksymilian Faktorowicz, was a Polish-Jewish business person. Founder of the cosmetic giant Max Factor & Company in 1909, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb.

Just For Trendy Girls. (2011). Max Factor makeup. [online] Available at: http://www.justfortrendygirls.com/2011/05/14/max-factor-makeup/ [Accessed 27 Apr. 2016].

Nars-  is a French cosmetics and skincare company founded by makeup artist and photographer Francois Nars in 1996. The cosmetic line began with twelve lipsticks sold at Barneys New York, since then Nars has created various multi-use beauty products and now is a subsidiary of Shiseido. 

Gloss, G. (2015). NARS addict? Pop into the brand’s first ever London pop-up store. [online] Getthegloss.com. Available at: http://www.getthegloss.com/news/nars-addict-pop-into-the-brand-s-first-ever-london-pop-up-store [Accessed 27 Apr. 2016].